Last Updated: June 15, 2025

Your privacy is of utmost importance to Ellura Aesthetics. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website, or interact with us online.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect several types of information from and about users of our website, including:

Personal Information:

This is information that can be used to identify you directly or indirectly. It may include:

• Contact Information: Name, email address, phone number, postal address.
• Demographic Information: Date of birth, gender (optional).
• Health Information: Information you voluntarily provide regarding your medical history, current health conditions, aesthetic concerns, and treatment interests. This is considered sensitive personal data and is handled with the highest level of care and confidentiality.
• Financial Information: If you make payments online, we may collect billing address and payment card details (though actual card processing is typically handled by secure third-party payment processors).
• Appointment Details: Information related to your bookings, services requested, and preferences.

Non-Personal Information:

This is information that cannot be used to identify you personally. It may include:

• Browser and Device Information: IP address, browser type, operating system, device type, screen resolution.
• Usage Data: Pages visited, time spent on pages, links clicked, referral source, search queries.
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies (explained in more detail below).

2. How We Collect Information

We collect information in several ways:

• Directly from You: When you fill out forms on our website (e.g., contact forms, booking forms, consultation request forms), subscribe to our newsletter, participate in surveys, or communicate with us via email or live chat.
• Automatically Through Technology: As you navigate through our website, we may use automatic data collection technologies to gather certain information about your equipment, Browse actions, and patterns. This includes:
  • Cookies: Small text files placed on your device by a website that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
  • Web Beacons: Small electronic files (also known as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
• From Third Parties: We may receive information about you from third-party services, such as online booking platforms or social media platforms, if you interact with us through those channels.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide and Improve Our Services:
  • To schedule and manage your appointments.
  • To respond to your inquiries and provide customer support.
  • To deliver the aesthetic treatments and services you request.
  • To personalize your experience on our website and in our clinic.
  • To improve our website functionality, services, and overall client experience.
• For Communication:
  • To send you appointment confirmations, reminders, and follow-up communications.
  • To send you newsletters, promotional offers, and marketing communications about our services, special events, or new treatments that may be of interest to you (with your consent where required).
  • To provide important updates or changes to our policies.
• For Business Operations:
  • To process payments and manage billing.
  • To maintain accurate client records.
  • To comply with legal and regulatory obligations, including health and safety regulations.
  • To conduct internal research and analysis to understand our client base and improve our business.
  • To detect and prevent fraud or other malicious activities.

4. Disclosure of Your Information

We may disclose your personal information to third parties in the following circumstances:

• Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you. These include, but are not limited to, online booking platforms, payment processors, email marketing services, IT support, and analytics providers. These third parties are obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Protection of Rights: We may disclose your information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of our clients or others.
• Business Transfers: In the event of a merger, acquisition, restructuring, bankruptcy, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
• With Your Consent: We may disclose your information to other third parties with your explicit consent.
• Aggregated or Anonymized Data: We may share aggregated or anonymized non-personal information with third parties for marketing, advertising, research, or other purposes, as this information cannot be used to identify you personally.

5. Data Security

We have implemented appropriate technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. These measures include:

• Encryption: Using SSL/TLS encryption for data transmission on our website.
• Access Controls: Restricting access to your personal information to authorized personnel only.
• Secure Servers: Storing data on secure servers in controlled environments.
• Regular Audits: Periodically reviewing our security practices.

However, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website. Any transmission of personal information is at your own risk.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your Data Protection Rights

Depending on your location and applicable data protection laws (such as the GDPR in Europe), you may have the following rights regarding your personal information:

• Right to Access: You have the right to request copies of your personal data.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal data under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided in the "Contact Us" section below. We will respond to your request in accordance with applicable law.

8. Cookies and Tracking Technologies

As mentioned above, we use cookies and similar tracking technologies to track the activity on our website and hold certain information.

• Essential Cookies: Necessary for the website to function properly.
• Analytical/Performance Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously.
• Functionality Cookies: Used to remember choices you make and provide more personal features.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, if you choose to decline cookies, you may not be able to fully experience the interactive features of our website or services.

9. Third-Party Links

Our website may contain links to third-party websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Children's Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal data from a child without verification of parental consent, we take steps to remove that information from our servers.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the website after any modifications to this Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you would like to exercise any of your data protection rights, please contact us at info@elluraaesthetics.co.uk.